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MarketShare and Clear Channel Outdoor take a deeper look into Out-of-Home advertising in the Retail Industry and explore the decisions retail marketers make when they evaluate their brand's ideal marketing mix. We discuss the importance of considering the strength of OOH's effectiveness for their product and industry, its synergistic impact on other marketing vehicles and the sales lift it can provide as a result of communicating brand messaging and calls to actions to consumers, among other benefits.
