MarketShare's purpose is to provide solutions for the new transparent future. There is no question marketing and media are getting more and more transparent. And results and ROI are critical for all players in this ecosystem. In this spirit, we have created a solution for media companies who wish to bring transparency and proof of ROI to their ad sales operations, allowing them to talk the same language as our marketer and agency clients.
MarketShare Planner for Media Companies is a web-based expert system that quickly shows your advertisers where and how to invest across your media assets to get the best results. Provide a precise blueprint on how to optimize their budget and mix through our advanced cross-platform sales tool. Connect their marketing investments with your assets and show the results in revenue and profit — not just GRPs, eyeballs, or clicks.
Grow your business by becoming your advertisers’ strategic partner. Show advertisers a media plan that extends beyond a single campaign to the life of a product or brand. Use our stature as an independent, objective, world-class marketing sciences firm to add significant value to your sell.
MarketShare Planner for Media Companies works across all media, measuring the bottom line results of traditional advertising, search, display, and social media, and the interactions between them. Our objective, cross-media recommendations are based on an advanced analytics platform that generates accurate, predictive recommendations for demand creation decisions and investment, removing the guess work from cross-platform proposals.
MarketShare Planner for Media Companies is quick and easy to use. Gather a few key facts, enter them through a wizard interface, review recommendations, export results and make a pitch with results-based recommendations. Show how your media vehicles are a superior advertiser investment for reaching their target demographics with their content at the best price.
Capabilities
- Wizard style interface – answer a series of questions about the business, clients, offering and marketing
- Forecast your media plan, develop scenarios and optimize
- Unlimited scenarios development, including assumptions and constraints
- Solve for a sales objective or to maximize profitability
- Configure to include your benchmarks
- P&L, charts, response curves and detailed action plan
- Full user management, security and sharing options
- MarketShare Planner is a offered as software as a service (SaaS) offering that is secured and scalable, so it can grow to meet your needs and use.
Benefits
- Quickly prove the value of your media assets
- Show your advertisers the best use of their budget across all your media assets
- Quickly provide strategic media plans that extend beyond the next campaign to your client’s annual budget or the life cycle of a product or brand
- Efficient growth for your clients from more clearly informed decisions