MarketShare Planner for Marketers is a web-based expert system that provides objective results-oriented recommendations so you can make informed decisions quickly. Useful for marketers in all industries, it uses advanced econometrics to connect your marketing investments to results– revenue and profit.
MarketShare Planner for Marketers provides you with the ability to create a marketing scenario that includes how much you should invest, where you should invest and what the outcome will likely be. It measures the true, bottom-line impact of traditional advertising, digital advertising (including search, display, mobile and social media), and their interactions.
MarketShare Planner for Marketers works extremely well when you have limited time for results or need to optimize small marketing budgets. This tool is also ideal when you have little or no data and need to know how much to invest and how you should invest it.
Capabilities
- Wizard style interface – answer a series of questions about the business, clients, offering and marketing
- Forecast your media plan, develop scenarios and optimize
- Unlimited scenarios development, including assumptions and constraints
- Solve for a sales objective or to maximize profitability
- P&L, charts, response curves and detailed action plan
- Full user management, security and sharing options
- MarketShare Planner is a offered as software as a service (SaaS) offering that is secured and scalable, so it can grow to meet your needs and use.
Benefits
- Get objective advice immediately, with easy set-up
- Quickly determine where and how to spend to see results
- Improve your marketing efficiency and effectiveness
- See how different media interact and how you can use the interactions
- Test assumptions, constraints, and competitive actions with what-if scenarios
- Efficient growth from more clearly informed decisions