MarketShare Planner for Agencies is a web-based expert system that lets you quickly provide your clients with media plans that meet their business goals. Add value to your agency by becoming a stronger strategic partner. Support your media plans with objective recommendations based on real-world results.
MarketShare Planner for Agencies is an analytics tool that works across all media. And it connects your clients’ marketing investments to their revenue and profit, providing proof of success.
Your agency can improve its operating efficiency by using the analytics platform for media planning and optimization, speeding the process and dramatically reducing the typical costs of such activities.
Capabilities
- Wizard style interface – answer a series of questions about the business, clients, offering and marketing
- Forecast your media plan, develop scenarios and optimize
- Unlimited scenarios development, including assumptions and constraints
- Solve for a sales objective or to maximize profitability
- P&L, charts, response curves and detailed action plan
- Full user management, security and sharing options
- MarketShare Planner is a offered as software as a service (SaaS) offering that is secured and scalable, so it can grow to meet your needs and use.
Benefits
- Make your agency an invaluable strategic partner to clients
- Win new business by helping clients plan strategically across all media
- Quickly integrate media planning into your proposals
- Easy to set up, and use; capable of generating recommendations within seconds
- Lets you test assumptions, constraints, and competitive actions with what-if scenarios
- Efficient growth from more clearly informed decisions for your clients