Carrefour: Understanding the complete marketing ROI on personal computer sales
MarketShare, together with Google, was asked to analyze the drivers of business outcomes for retail person computer sales chain Carrefour. Through deep statistical and econometric analysis, valuable insight was gained into how online and offline advertising interacted and how online efforts drove in-store sales.
DownloadUnderstanding the on & offline relationships related to Expedia travel shoppers
MarketShare was asked to build econometric models quantifying the drivers & synergies of Expedia’s advertising resources in driving 'Shoppers' and online brand search.
DownloadPC City: Understanding the complete marketing ROI for PC City
PC City is a chain of computer superstores and e-commerce operation that operates across Europe. PC City has asked us to help them understand and quantify the effectiveness of their marketing and media spend in driving business outcomes. Furthermore, to optimize the marketing and media mix to generate greater revenue from the same level of investment.
DownloadMercedes-Benz: Quantifying how online and offline marketing work together to drive sales volume
Mercedes-Benz, working with Google and media mix modeling company MarketShare Partners (MarketShare), have taken an innovative and extremely effective approach to quantifying the synergistic relationship between online and offline marketing. By studying the effect on sales of on- and offline marketing, Mercedes-Benz were able to demonstrate that online marketing not only doubled the efficiency of overall marketing spend, but also shortened the decision-making process for Mercedes-Benz buyers.
DownloadHow online advertising drives offline TV sales for leading International Retail Corp Auchan
Auchan is a large multinational retailer with 210 000 employees. Auchan, since becoming a multi-channel retailer have used search advertising to drive interested traffic to auchan.fr. However Auchan wanted to understand how effective its paid search advertising and web presence was at driving sales offline across its store network.
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