Hilary has worked for MarketShare in the EMEA region for three years, working with a variety of global and local clients across a wide range of industry sectors including CPG, Retail, Automotive, Pharma and Technology, to mention a few. Prior to joining MarketShare Hilary spent 20+ years in the alcoholic drinks industry.
Initially at Allied Domecq PLC, Hilary headed up a Global Marketing Resources team which managed all aspects of business analysis and marketing mix including online development and econometric measurement, as well as media buying, qualitative and quantitative research and strategy development. On the sale of AD, Hilary moved to Fortune Brands in Chicago bringing her expert knowledge of the industry to set up and recruit an Innovation and New Business Development Team.
Hilary has decades of practical experience of providing insights through modelling and carrying these forward to implement strategic changes which make a difference. She holds a Chartered Institute of Marketing Diploma, an MBA and is holder of the John and Mary Goodyear Award for Best Global Research Paper presented at ESOMAR in 2005 and published in ESOMAR’s Best Practices Handbook. Hilary is a speaker at this year’s Annual Congress in Amsterdam in September on the subject of “Re-defining Marketing Measurement”.