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- MarketShare's predictive analytics has the power to bring order to chaos
- MarketShare and Clear Channel Outdoor Examine Out-of-Home Advertising and Retail Industry
- Outdoor Advertising Demonstrates Direct Sales Lift, Increases Effectiveness of Other Marketing Investments – Reports First Ever Research Study of “How Out-of-Home Advertising Works”
- New IAB Research Developed by MarketShare, Confirms Digital’s Place in Optimal Marketing Mix
- FOX Broadcasting Company & Marketshare Study of Television’s Importance in the Media Mix
- The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
- Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations?
- Modeling Customer Lifetime Value
- Competitive Reactions to Advertising and Promotion Attacks
- Videos
- EIN Interview with Wes Nichols, CEO MarketShare
- William Merchan, VP of Business Development at MarketShare discusses marketing ROI at the Google Think Event in Sydney Australia June 30th 2011
- Marc Vermut, VP at MarketShare and Clear Channel Outdoor present "How Out-of-Home Advertising Works" at the Advertising Research Foundation
- Blog
- The Two Worlds of Online and Offline Measurement - Bridging the Gap
- Super Bowl: Smart Marketers Go Deep - and Score - with Granular Data
- Ringing in the Recovery? Retail Sales Predictions for 2011
- How Reliable is Past Experience in Planning Future Marketing Spending?
- Uncertainty Creates Opportunity
- How Much Marketing Support Does My New Product Need?
- Adoption Management: Don’t Forget the Soft Stuff
- Analytics 3.0: The 'Need to Have' Analytics Imperative
- With big data, size doesn’t matter – as long as your measurement discipline is sound
- Planning for disruption: Communications mix and message scenarios
- Is TV dying in the age of new media?
- Big Data + Big Analytics = Big Insights
- Addressing Agency Measurement Challenges
- Article by MarketShare Advisory Board member Jeffrey Rayport in this month's Harvard Business Review
- Interview with Wes Nichols, CEO of MarketShare on SoCalTech.com
- Introduction letter from the Co-CEO of MarketShare, Wes Nichols
- White Papers
- Work
- Case Studies
- Understanding the on & offline relationships related to Expedia travel shoppers
- PC City: Understanding the complete marketing ROI for PC City
- Mercedes-Benz: Quantifying how online and offline marketing work together to drive sales volume
- How online advertising drives offline TV sales for leading International Retail Corp Auchan
- Case Studies
- Connect
- Press Releases
- MarketShare Releases Global Version of MarketShare Planner
- Independent Research Firm Cites MarketShare as a Leader in “Marketing Mix Modeling”
- MarketShare Welcomes Hewlett-Packard Veteran Dirk Beyer as SVP of Analytics and Modeling
- MarketShare Named “Cool Vendor in Media, 2011” by Gartner
- MarketShare Partners with Ticketmaster to Deliver Dynamic Pricing Tool
- MarketShare Announces $32M Investment from Elevation Partners
- MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting and Optimization
- Analytics are rapidly shifting from "nice to have" to "need to have."
- MarketShare featured in today's Financial Times on innovation in analytics.
- MarketShare and TRA Partner to Bring Cross-Media Analytics and Television ROI Software to the Market
- MarketShare Accelerates Global Expansion with Seasoned Executives
- MarketShare Acquires MarketingNPV
- MarketShare Appoints Steve Tobias as SVP and Managing Director
- MarketShare Announces Alliance with Comscore to Enhance Optimization for Marketers
- Hakuhodo Brings MarketShare's Analytics and Software to its Clients
- Outdoor Advertising Demonstrates Direct Sales Lift, Increases Effectiveness of Other Marketing Investments Reports First Ever Research Study of How Out-of-Home Advertising Works
- Buddy Media Selects Marketshare Partners to More Deeply Measure Impact of Social Media Marketing
- MarketShare Partners Acquires JovianDATA
- New IAB Research Confirms Digital's Place in Optimal Marketing Mix
- Measurement and Accountability are More Important Than Ever for Marketers
- MarketShare Partners Appoints Peter Kellis as Chief Products Officer
- Jack Myers Joins MarketShare Partners' Board of Advisors
- Fortune 50 Marketing Executive Jim Garrity Joins MarketShare Partner's Board of Advisors
- Senior Modeling Executive Peter Cain, Ph.D Joins MarketShare Partners
- Ogilvy & Mather Worldwide partners with MarketShare Partners, deploying Compass for its Clients
- Research Guru David Poltrack Joins MarketShare Partners' Board of Advisors
- MarketShare Partners and Bank of America Offer Marketing Mix Software to the Bank of America Small Business Online Community
- Forbes and MarketShare Partners announce Innovative Accountability Offering for Forbes Advertisers
- MarketShare Partners and IBM develop Breakthrough Solution for Media Companies
- MarketShare Partners and Jim Stengel announce Partnership
- MarketShare Partners announces investment from Elevation Partners
- Financial Times features a team member's work on how to protect Consumer Goods Brands in a recession
- Gokul Rajaram, Googles Former Product Director, Joins the Board of MarketShare Partners
- Our team’s work for Wachovia is featured in this month’s Harvard Business Review.
- MarketShare Partners Enlists Former Wal-Mart CIO to Focus on Roll-Out of Advanced Analytic Software for Marketing ROI
- Blog
- The Two Worlds of Online and Offline Measurement - Bridging the Gap
- Super Bowl: Smart Marketers Go Deep - and Score - with Granular Data
- Ringing in the Recovery? Retail Sales Predictions for 2011
- How Reliable is Past Experience in Planning Future Marketing Spending?
- Uncertainty Creates Opportunity
- How Much Marketing Support Does My New Product Need?
- Adoption Management: Don’t Forget the Soft Stuff
- Analytics 3.0: The 'Need to Have' Analytics Imperative
- With big data, size doesn’t matter – as long as your measurement discipline is sound
- Planning for disruption: Communications mix and message scenarios
- Is TV dying in the age of new media?
- Big Data + Big Analytics = Big Insights
- Addressing Agency Measurement Challenges
- Article by MarketShare Advisory Board member Jeffrey Rayport in this month's Harvard Business Review
- Interview with Wes Nichols, CEO of MarketShare on SoCalTech.com
- Introduction letter from the Co-CEO of MarketShare, Wes Nichols
- Contact
- Jobs
- Press Releases
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