Track TV Impact.
This advanced analytics SaaS solution measures the incremental contribution of each TV airing and how the attributes of each airing impact that contribution, including networks, day-parts, ad-lengths, campaigns and creatives.
Armed with this information, you can more effectively plan your TV advertising, optimize your ad spending and maximize business results.
Our TV app integrates with MarketShare DecisionCloud, our industry-leading platform combining top-down and bottom-up analysis of the entire marketing ecosystem.
The TV app, coupled with MarketShare Benchmark, delivers a winning combination of capabilities with self-serve media mix modeling and granular TV insights for agency partners. Visit Benchmark for more information.
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