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The engine behind MarketShare DecisionCloud


Cloud based SaaS platform providing scalable modeling and real-time what-if analysis on massive volumes of data.


Java, Tomcat, Springframework, Hibernate, Spring-Data-JPA, R-Hadoop, Matlab, HIVE, Memcached, Kettle


Git, maven, ant, gradle, Jenkins, cobertura, jacoco, kibana, nexus, jira, stash, crucible, crowd, elasticbox

MarketShare DecisionCloud has three main components

Analytics Platform
Application Platform
Data Platform
Technology 01

MarketShare Analytics Platform (MAP)

MAP is a set of technologies that let companies test and build custom predictive models, run simulations and generate reports using massive amounts (petabytes) of data. The platform is built off an R engine using proprietary, cloud-based technology, and is flexible to accommodate any company’s needs. It successfully addresses problems that plague demand models elsewhere, including:

  • Diversity of customer segments, geographies, brands and products
  • Unobserved trends, autocorrelation and seasonality
  • Issues of self-selection, targeting for paid search and online display (endogeneity)
  • Balancing the goals of predictive power with a complete and reasonable model

MAP is an end-to-end solution that allows us to serve clients from the data collection phase all the way through deployment of our software, thus dramatically reducing deployment cycles.

Technology 01
Technology 02

Application Platform

This is the “hub” that MarketShare DecisionCloud applications plug into. It is where our technology provides you with a customized solution and user interface that you can access anywhere, anytime from your connected devices. Our technology team designed it to ensure the following:

  • That it can easily adapt and grow as your company’s needs become more complex
  • Your data is secure to the highest standards
  • Features and functionality can be continuously and seamlessly updated
  • It will be available when anyone in your company requires
Technology 03

Data Platform

In tech terms, this is a multi-tenant platform built to support the analytical and application platforms described above. The data platform can ingest data from any file format or via API. The entire data pipeline is automated with built-in data quality checks, data standardization techniques and the ability to identify and process bad data. Additional qualities include these:

  • Information security: MarketShare's infrastructure, applications, security software/hardware, policies, procedures and training are consistent with enterprise company standards. Data is protected by NTFS permissions, firewalls, web proxies, local computer encryption, two factor authentication for remote access, and security audits.
  • Data privacy: MarketShare's privacy policy, information security policy and information security infrastructure and processes support privacy standards of enterprise companies. We require no Personally Identifiable Information (PII) for our analysis.
  • Availability: MarketShare’s Network Operation Center (NOC) monitors infrastructure and application performance real-time, 24/7, worldwide. We provide an SLA for Actual Uptime Percentage 95 percent.
Technology 03