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Strategy

Our resource allocation and optimization application – enables insights and decisions that drive sales growth across products, markets, segments and channels. This advanced analytics technology reveals what truly drives demand – whether it’s your marketing, competitor actions or the weather. Run multiple scenarios to answer critical “what if?” questions. See results via cloud-based software that is enterprise grade and scalable. Boost revenue without spending an additional dime.

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Product strategy

How it Works

You have a budget and data Our tool analyzes the data We determine optimal budget allocations You optimize your marketing mix You see your revenue go up

Features & Benefits

Support Your Actions and Decisions

It’s not just about data, it’s about insights you can act on with confidence. Our software provides insights and recommendations for answering the right questions at the right time.

Connect Marketing and Finance

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Show Marketing’s Contribution to Revenue

Sound marketing science that will credibly link your marketing investments to financial performance. Quickly see how to improve both short- and long-term results by changing your marketing mix. Align marketing with company financial goals.

Plan and Spend Budgets More Confidently

Makes planning, budgeting and investing faster and easier than ever by eliminating guesswork. Your planning process becomes more agile. Easily adjust plans if budgets go up or down.

Demonstrate Big Data Leadership

By deploying our industry-leading science and technology, you position your own company as a leader and innovator in big data and analytics.

Apply Analytics on a Global Scale

With DecisionCloud, even the largest, most complex global businesses get the answers they’re looking for. It’s secure and scalable to meet any needs.

Get Complete Data Coverage

Uses data from your company and agency plus MarketShare’s own exclusive network of world-class data partners. See how non-marketing factors such as the economy, weather or competitor actions affect your business.

Improve Operations

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Simulate and Course Correct

Test almost limitless scenarios and get instant simulation results. Respond instantly to market or competitive challenges. No need to run expensive market tests. Quickly see the implications of proposed changes.

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Share Results via Dashboards and Custom Reporting

Custom views, KPIs and exportable reports deliver unparalleled business intelligence capabilities through an easy-to-use interface and clear dashboards. Includes full user management, security settings, activity logs and alerting options.

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Customize to Suit your Unique Needs

View recommendations and results the way you want to see them. Solve for various goals: sales, financial, customer acquisition, lifetime value, marketing funnel objectives, and others while meeting media inventory constraints and other rules.

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Achieve Internal Adoption with Our Support

MarketShare has helped more major brands successfully adopt analytics throughout their organizations than any other company. And while our solution is fully self-serve, we will support your every need and ensure that your top-priority questions are answered.

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