Our Benchmark: Media app is advanced analytics software that helps media companies build strategic relationships with advertisers by connecting ad investment to client revenue.Request a Demo
Today, brands want to invest with media companies that can help them track and optimize their advertising ROI.
Benchmark: Media produces a holistic view of your clients’ business by combining your data with data from leading industry providers, MarketShare’s proprietary benchmarks and non-media influences such as the weather, CPI or gas prices.
Using Benchmark: Media enhances your ability to make data-driven recommendations and eliminate inherent conflicts. Your clients will trust software “Powered by MarketShare” – the global leader in advanced marketing analytics.
Benchmark: Media is used by major media companies and is part of the industry-leading MarketShare DecisionCloud™ platform deployed globally by many of the world’s biggest brands.
Partnering with MarketShare will allow greater transparency for advertisers as it joins our larger suite of ad products featuring the most advanced data and analytics tools.
Donna Speciale, President of Advertising Sales, Turner Broadcasting
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