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Benchmark Media

Our Benchmark: Media app is advanced analytics software that helps media companies build strategic relationships with advertisers by connecting ad investment to client revenue.

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Benchmark media laptop

Optimize ROI for Your Clients and Grow Ad Sales

Today, brands want to invest with media companies that can help them track and optimize their advertising ROI.

Benchmark: Media produces a holistic view of your clients’ business by combining your data with data from leading industry providers, MarketShare’s proprietary benchmarks and non-media influences such as the weather, CPI or gas prices.

Powerful and easy to use
Provides value-add ROI analysis in minutes
Shows clients how their investments are paying off
Offers insights on how advertisers can optimize
investments in your properties

How it Works

Select industry benchmark or custom analysis If custom, input client’s historical and proposed media plan You tap our data inside the tool You optimize media plans and budgets

Our Independence Helps You Sell More Ads

Using Benchmark: Media enhances your ability to make data-driven recommendations and eliminate inherent conflicts. Your clients will trust software “Powered by MarketShare” – the global leader in advanced marketing analytics.

Sample use cases

Benchmark: Media is used by major media companies and is part of the industry-leading MarketShare DecisionCloud™ platform deployed globally by many of the world’s biggest brands.

A few media companies we work with

Move to Performance Based Selling

 
Without Benchmark: Media
With Benchmark: Media
Proposal
If you buy with us you will reach X consumers
If you buy with us you will sell X units
UpselL
If you spend X more we can lower the CPM by Y
The ROI on an incremental investment of X is Y
Incremental
value
To hit your ratings target you should allocate 80/20 across our properties
To maximize your ROI, you should allocate 60/20/20 across our properties
  • Partnering with MarketShare will allow greater transparency for advertisers as it joins our larger suite of ad products featuring the most advanced data and analytics tools.

    Donna Speciale, President of Advertising Sales, Turner Broadcasting

See How Benchmark: Media Category Models Work

Learn More | Get Started

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