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Benchmark Agency

Benchmark: Agency is a cloud-based app that lets agencies provide specific, data-driven and predictive recommendations on where clients should make their marketing investments to maximize business outcomes and ROI.

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  • With MarketShare, we have a more scientific means of creating media plans, and a powerful tool for designing the best media mix for a client’s budget. The fact that can find that optimal mix in minutes is all the more impressive.

    Huw Griffiths, Global Chief Performance Officer, Universal McCann

Prove Value for Your Clients

Agencies, like marketers, are under increasing pressure to prove the value of media investments and connect marketing to revenue.

Our analytics app for agencies puts new power in your hands to connect client investments to revenue and profit with hard data and marketing science – not soft metrics such as rating points and eyeballs.

Benchmark: Agency will help you win more new business and grow existing client relationships by providing specific, actionable recommendations about how your clients should be making their marketing investments.

Prove value

How it Works

Enter basic information about your client Devise and test multiple scenarios Review recommendations Create and calibrate a final plan Export results and recommendations into a presentation

How It Helps

How it helps

Provides a clear blueprint on how to optimize client budgets and media plans.

Adds value and legitimacy to your offering because MarketShare is an independent, objective analytics company and global leader in advanced marketing analytics technology.

  • Develop optimized marketing plans
  • Simulate different plans and branding strategies to maximize results
  • Optimize/alter current budget to improve results
  • Conduct “what if” scenarios in minutes
  • Get detailed implementation recommendations

Win new clients, serve existing clients better, boost profits.

  • Deliver data-driven recommendations
  • Provide clear guidance for budgets, allocation, media mix and in-flight course correction
  • Improve operating efficiency and reduce costs
  • MarketShare has created the winning cross-media analytics software with Benchmark Agency. Benchmark Agency has helped guide our budget and allocation.

    Ashish Singru, Senior Director, Insights & Analytics, Microsoft

Why Marketshare

MarketShare is the global leader in advanced marketing analytics technology.
MarketShare is independent and objective.
Our apps take analytics to the next level by focusing on future outcomes not past results.
We take a holistic approach to account for all the controllable and uncontrollable drivers of demand generation.
We model interactions between media rather than treating them as silos.

Some Agencies we work with

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