MarketShare DecisionCloud

You want to see a complete picture of marketing effectiveness – online, offline, long-term, short-term – everything. You want to easily plan your approach, optimize budgets and test scenarios. You also want cross-channel attribution, predictive insight and scale – with fast course corrections and decision support. And the measurement insights you gain must help improve ROI and show marketing’s revenue contribution.

But how do you get all of this – and more – in one place, delivered via easy-to-use cloud-based software?

MarketShare DecisionCloud is advanced, Big Data analytics technology that fills all of your needs.

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MarketShare DecisionCloud

MarketShare DecisionCloud has four applications for advanced marketing decision analytics.

Strategy

Our Strategy application, for large companies, can optimize your marketing mix and dramatically improve your marketing effectiveness. This advanced analytics technology reveals what truly drives demand for your products and services – whether it’s your marketing, what competitors are doing, or the weather. And it lets you run different scenarios to answer the “what if?” questions that are critical to effective planning and budgeting.

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Action

Our Action application delivers cross-channel attribution “in the cloud” and at scale so you can see the real value of each interaction or “touch point” with customers during their purchase journey. Our technology delivers a complete, holistic view that includes digital (online), offline and other factors that influence purchase decisions. It allows you to optimize, course correct and integrate with your ad tech ecosystem.

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Price

Our Price application is sophisticated cloud-based software for dynamic (real time) pricing. It’s perfect for industries such as entertainment, travel, hospitality and others. Our patented technology devours mounds of complex data, at scale, to reveal what’s driving demand and the optimal price to charge for maximum profit. Price delivers instant and ongoing recommendations on how you can adjust prices and boost revenue.

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Benchmark

Benchmark is an easy-to-use, self-serve application that helps agencies and others evaluate media channel effectiveness. It leverages proprietary, industry-specific intelligence we’ve developed over many years of experience. These insights show how different media impact sales, and how you can optimize media plans based on target goals. You can tap Benchmark’s powerful recommendations via your browser or through an API.

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What Makes DecisionCloud Different?

Illo one platform

All-in-One ROI Improvement

One Platform Does it All

The MarketShare DecisionCloud is the only product in the marketplace that combines the world’s most sophisticated planning and allocation solutions with multi-touch attribution, dynamic pricing, benchmark planning and other tools in one place.

Illo one platform

Relentless Bottom Line Focus

We have a proven track record of helping clients boost marketing effectiveness by 20%-30% on average, while increasing revenue 2%-4%, and with 3x to 50x typical first year ROI improvement.

Scale and Partners

Unrivaled Scale

Our technology scales to meet the needs of even the biggest global enterprise. We work with the world’s top brands to solve the most complex marketing measurement challenges. Our analytics platform lets companies test and build custom predictive models, run simulations and generate reports using massive amounts (petabytes) of data.

Illo size scale

World-Class Partnerships

We’ve built the industry’s most enviable portfolio of partnerships with world-class media firms, technology companies and data providers to supplement and amplify client data and analytic capabilities.

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Illo science

Science and Data

Scientific Superiority

Our staff and advisory boards include many of the world’s top marketing scientists and academics. The insights and recommendations we generate have the highest predictive accuracy available.

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Exclusive Benchmark Data

We offer proprietary, industry-specific benchmarking data gained across billions of market observations and measurements.

Independence and Expertise

Trust & Independence

Major brands in numerous industries trust us to inform decisions involving tens of billions of dollars in marketing investments worldwide. Our software is super-secure, easy to use and accessible via the cloud. We are independently owned so we can offer unbiased recommendations.

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Domain Expertise

MarketShare has rich and deep domain expertise across industry verticals such as Automotive, Travel & Leisure, Finance, Retail, Pharmaceuticals, Technology, Telecom, Media & Entertainment, Consumer Electronics, and others.

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Features & Benefits

See the Whole Picture

Consumers today engage with brands via thousands of marketing messages daily. MarketShare’s solutions measure, optimize and allocate your marketing and sales resources on the fly to drive the best business performance possible.

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Understand Your Customers Better

With a complete view of the entire customer purchase journey, you can better understand what motivates customers, and adjust your messaging, offers, media outlets and creative to maximize results.

Align Digital and Offline Spending

Our software measures both digital and offline marketing. With these insights you can align and optimize digital spending with offline investments such as TV, print, events and others.

Connect Marketing and Finance

Big Data is bringing marketing and finance departments closer together. MarketShare DecisionCloud helps marketing organizations clearly quantify the value they bring to the business bottom line.

Illo marketing revenue

Show Marketing’s Contribution to Revenue

We offer the world’s most advanced marketing science so you can credibly link your marketing investments to financial performance and business goals.

Plan and Spend Budgets More Confidently

DecisionCloud insight makes planning, budgeting and investing faster and easier than ever by eliminating guesswork. Your planning process becomes more agile. Easily adjust plans if budgets go up or down.

Demonstrate Big Data Leadership

By deploying our industry-leading science and technology, you position your own company as a leader and innovator in big data and analytics.

Apply Analytics on a Global Scale

With DecisionCloud, even the largest, most complex global businesses get the answers they’re looking for. It’s secure and scalable to meet any needs.

Eliminate Sampling Error

Our Big Data technology doesn’t rely on samples, so there’s no sampling error. The technology uses all ad impressions – those that resulted in a sale and those that didn’t – to ensure accurate attribution.

Get Complete Data Coverage

We use data from your company and agency plus our own network of world-class data partners. See how non-marketing factors such as the economy, weather or competitor actions affect your business.

Improve Operations

MarketShare DecisionCloud helps improve operations by making it easy to test endless scenarios, make quick course corrections, inform programmatic buying efforts and share results across the organization.

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Simulate and Course Correct on the Fly

Test almost limitless scenarios and get instant simulation results. Respond instantly to market or competitive challenges. No need to run expensive market tests. Quickly see the implications of changes in channels, campaigns, publishers, pricing, creative, keyword group or other variables. In-flight course corrections have never been easier.

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Improve Programmatic Effectiveness

Our attribution application can become the “brains” of your programmatic buying efforts, helping inform everything from how to allocate spending across DSPs, to which creative works best and where.

Share Results via Dashboards and Custom Reporting

Custom views, KPIs and exportable reports deliver unparalleled business intelligence capabilities through an easy-to-use interface and clear dashboards. Includes full user management, security settings, activity logs and alerting options.

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Achieve Internal Adoption with Our Support

MarketShare has helped more major brands successfully adopt analytics throughout their organizations than any other company. And while our solution is fully self-serve, we will support your every need and ensure that your top-priority questions are answered.

Strategy

Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.

Action

Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.

Benchmark

Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.

Price

Our dynamic pricing optimization application enables decisions that drive incremental revenue by adjusting prices to changing demand drivers for live events.

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