• RSS Feed

The Forrester Wave Reporting: Marketing Mix Modeling, Q2 2013

Published: 10.07.2013

Over the last couple of years, the marketing industry has undergone significant growth and evolution as marketers demand more in-depth, real-time, dynamic insights on how to best allocate their marketing investments.

As marketing complexity continues to grow, the challenge becomes ever greater. Take a look at the marketing mix modeling vendors that are at the forefront of this change, where:

  • Leading vendors have the capability to act as strategic partners
  • Positive business outcomes are being driven by innovative methodologies and complementary services
  • New technologies allow marketers to leverage the surge in data

MarketShare emerges as a leader for the second year in a row, ranking the highest in all 3 top line categories: Strategy, Market Presence, and Current Offering.

Download the report today and make sure you are partnering with the right marketing analytics company to maximize the effectiveness of your marketing programs.

To access premium content now, please fill out the form below. A verification e-mail will be sent to your e-mail address.
All fields are required.

  •