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The Forrester Wave Report: Marketing Mix Modeling, Q2 2013

Published: 10.07.2013

Over the last couple of years, the marketing industry has undergone significant growth and evolution as marketers demand more in-depth, real-time, dynamic insights on how to best allocate their marketing investments.

As marketing complexity continues to grow, the challenge becomes ever greater. Take a look at the marketing mix modeling vendors that are at the forefront of this change, where:

  • Leading vendors have the capability to act as strategic partners
  • Positive business outcomes are being driven by innovative methodologies and complementary services
  • New technologies allow marketers to leverage the surge in data

MarketShare emerges as a leader for the second time in a row, ranking the highest in all 3 top line categories: Strategy, Market Presence, and Current Offering.

Download the report today and make sure you are partnering with the right marketing analytics company to maximize the effectiveness of your marketing programs.

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