Customer-Focused Analytics for Retail: Neiman Marcus Case Study
See how leading retailer Neiman Marcus is using MarketShare's advanced analytics technology to generate more customer-focused marketing and also to:
• Combine and evaluate online and offline data;
• Model behavior at the individual customer level;
• View attributed sales for all order channels, including stores, web, mobile and call center
• Understand how best to target catalog drops to drive saels; and
• Clearly see the effectiveness of each marketing channel and how they performed comparatively.
Download our Neiman Marcus case study to learn more.