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CMO Briefing: Best Practices for Creating an Analytics Driven Marketing Organization

7 Secrets From Award-Winning Brands


Each year, the ANA Genius Awards for excellence in marketing analytics recognize the best, brightest, most innovative and most impactful work in marketing analytics today. In past years, winners and finalists in this prestigious award program (which is presented by MarketShare) have included such companies as Intel, Fidelity, LEGO, Citrix, USAA and C Spire.

In this installment of the MarketShare “CMO Briefing” series we offer seven best practices for building an effective, analytics-driven marketing organization gleaned from some of the past award winners.