Useful new articles, research, videos, events, success stories and more

Customer Success

21 stories

Customer-Focused Analytics for Retail: Neiman Marcus Case Study

See how leading retailer Neiman Marcus is using MarketShare's advanced analytics technology to generate more customer-focused marketing.

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Our Blog

83 posts

​Here’s How To Win a Genius Award

Get recognized for your excellence in marketing analytics with the ANA Genius Awards. To significantly up your chances at winning, read on...

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Events

5 upcoming events

ANA Masters of Measurement Conference

This ANA conference focused exclusively on measurement will provide attendees with practical ideas to improve marketing decision making through measurement.

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Articles & Research

46 articles published

The Methods & Impact of Great Marketing Analytics

Using the ANA's Marketing Analytics Leadership Awards (MALA) as a framework, this article highlights the impact and practice of stellar marketing analytics.

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Videos

32 videos

The ANA Genius Awards, Brought to you by MarketShare

The ANA Genius Awards program recognizes companies for excellence in marketing analytics and benefits charities.

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