Welcome to MarketShare. Industry-leading cross-media analytics solutions for global marketers

Leader in recent report on marketing analytics.

"MarketShare earns its position as a Leader in our first Forrester Wave evaluation of the marketing mix modeling market for its combination of compelling software tools, exceptional handling of digital data, and a focused strategy to innovate in the marketing mix modeling space."

– The Forrester Wave™: Marketing Mix Modeling, 2011, Forrester Research, Inc. September 2011

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Over $100 billion  in marketing budgets optimized

Accounting for over $800 billion in revenue

Across all major verticals in over 45 countries

With an average 20% improvement  in marketing efficiency

Measure marketing performance across all channels
See how traditional and new media interact
Discover the true relationship between marketing and revenue

Learn more about how MarketShare can improve your marketing efficiency

Marketing and Science: together at last.

Welcome to MarketShare. We have created the industry-leading cross-media analytics solution for global marketers. From global portfolio strategy to marketing allocation to high-volume data analysis and real-time attribution, we bring the world's most innovative analytic solutions to our clients. Better predictability drives better decisions, which drives better results.

If you want more transparency in your business, let's talk.

Transparency is giving gut feel a vacation

At MarketShare, we help clients clearly see which marketing investments will work, based on solid numbers rather than human judgment. Our MarketShare platform lets our clients look deeper into the numbers, deeper into how consumers respond, and deeper into which actions will drive the most value.

So gut feel gets to spend more time in the casino than in the workplace.

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Insight

Mar. 29, 2012 - White papers MarketShare 360 - The Next Era in Cross-Channel Marketing Attribution and Optimization
Mar. 22, 2012 - Blog The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012
Feb. 22, 2012 - Blog The Two Worlds of Online and Offline Measurement - Bridging the Gap

Video

MarketShare Introduction
Featuring CEO Wes Nichols

News

May. 08, 2012 MarketShare’s Chief Operating Officer, Iván Markman Presents at IBM Performance 2012

Events

May. 07, 2012 COO Iván Markman @ IBM Performance 2012
May. 04, 2012 CEO Wes Nichols Speaking at HBS About Analytics 2.0