LOS ANGELES, Calif.–September 9, 2009 – MarketShare Partners (MSP), the industry-leading marketing analytics firm, announced today that it is offering a small business-oriented version of its CompassTM analytics software to Bank of America’s (NYSE: BAC) Small Business Online Community (SBOC). The Compass tool provides small businesses with expert guidance on how much to spend on marketing and what types of marketing to use based on specific revenue or profit targets. A trial version is available to all SBOC users at http://smb.marcompass.com/landing.cfm.
“In today’s world, the number of media options and their relative effectiveness has never been more confusing for a small business owner," said Wes Nichols, Co-Founder and CEO, MarketShare Partners. “We are pleased to offer Bank of America’s Small Business Online Community members a way to do this using an objective evaluation tool such as Compass.
Compass looks across key local marketing and digital marketing options and provides very clear recommendations about how much to spend and where the dollars should go.” Compass is a first of its kind tool that helps small businesses evaluate key questions including: “How much should I invest in advertising?”, “What types of marketing work best for my business including print, radio, search, display and social media?” and “How do my results compare with other similar businesses?”. Based on MSP’s sophisticated technology, Compass can help companies accurately predict which components of its marketing mix are working and how it can be better allocated to maximize goals.
Compass Lite works with only a few simple steps. First, a SBOC customer answers questions about their type of business, customers, products and current advertising. Then, the software gets to work to make overall recommendations based on real results from thousands of companies. Lastly, SBOC will connect the small business to companies that can help implement the findings.
The Small Business Online Community enables users to benefit from others' experience by connecting them to exchange ideas and information, as well as access to valuable articles. Contributions and members are rated by the community, and the most helpful may be prominently featured across the site.
To register, go to http://smallbusinessonlinecommunity.bankofamerica.com.