Los Angeles and New York— January 12, 2011 — MarketShare, an analytics company that enables businesses to grow efficiently by uncovering which actions drive real results, today announced it has entered into an alliance with comScore, a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through this initiative, MarketShare will integrate comScore's proprietary search, display, mobile and video data into their marketing analytics, resulting in more precise recommendations for clients' marketing allocations.

"We are pleased to work with comScore, the industry standard for digital measurement, and to add their data to our already sophisticated modeling capabilities," said William Merchan, MarketShare's Vice President of Business Development. "As digital media becomes even more integral to marketers' overall allocations, we are constantly looking for additional ways to deliver value-added insights as well as measure how online interacts with offline."

Through this new relationship, MarketShare will be able to offer more specific, deeper analysis than ever before and take a more granular approach to provide clients with the right tools to influence their marketing decisions. The contributed comScore data, which goes beyond their syndicated partner reports, is used in aggregate and does not contain personally identifiable information. MarketShare will gain access to all online activity pertaining to a client's website, online marketing and search activities.

"We are excited to provide MarketShare with information that will enable them to deliver additional insights in their business allocation models," said Graham Mudd, comScore's Vice President of Media & Search. "Through comScore's in-depth platform of digital measurement and MarketShare's comprehensive marketing insights, we look forward to playing a vital role in helping marketers improve their digital decision-making and enhance the impact of their marketing spend."