Press Releases
MarketShare Releases Global Version of MarketShare Planner
Los Angeles, California (January 5, 2012) - MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing resource allocations, today announced a global version of its MarketShare Planner™, an analytics solution being licensed by key agency partners including Arnold Worldwide, Dentsu, Deutsch, Euro RSCG, Hakuhodo, Ogilvy, Resource Interactive, and TPG, among others.
Independent Research Firm Cites MarketShare as a Leader in “Marketing Mix Modeling”
Los Angeles, CA (September 22, 2011) – MarketShare, the leading cross-media analytics company, has been featured in Forrester Research, Inc.’s September 2011 report “The Forrester Wave™: Marketing Mix Modeling, Q3 2011” by Luca S. Paderni with Mike Glantz and Matthew Dernoga. The report weighs in on how the marketing mix modeling market is undergoing a transformation as marketers increasingly demand solutions that are updated frequently, can easily aggregate data streams, can provide forward-looking recommendations, and can account for the continuous evolution of digital channels. Forrester explains that the evolution of marketing mix modeling will be challenging as marketers increasingly demand nuanced models to track where and how their customers interact with a fast-increasing number of marketing touchpoints.
MarketShare Welcomes Hewlett-Packard Veteran Dirk Beyer as SVP of Analytics and Modeling
Los Angeles, California (June 24, 2011)-MarketShare, the predictive marketing analytics industry leader, announced today Dirk Beyer, Ph.D as the company’s SVP of Analytics and Modeling. In his new role, Beyer will be responsible for managing all MarketShare modelers in the Americas to ensure that clients receive insightful and informative outcomes, as well as to develop new solutions.
MarketShare Named “Cool Vendor in Media, 2011” by Gartner
Los Angeles, California (May 4, 2011) - MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing resource allocations, today announced that the company has been recognized by Gartner in its “Cool Vendors in Media, 2011” by Mike McGuire, Andrew Frank and Allen Weiner on April 8, 2011. Gartner’s report states that “each of this year’s ‘Cool Vendors’ exemplifies the business importance of managing, monetizing, accounting and tracking media assets across the Internet – a topic that is often hard to pick out in the confusion generated by a seemingly endless parade of content consumption devices and services.”
MarketShare Partners with Ticketmaster to Deliver Dynamic Pricing Tool
LOS ANGELES – April 18, 2011 – Ticketmaster, a Live Nation Entertainment, Inc. company (NYSE: LYV), today announced a partnership with MarketShare, the leading cross-media analytics company, to develop a suite of sophisticated dynamic pricing tools to help clients set and adjust prices for their live events. The unique demand forecasting tools and next generation pricing engine will allow sports teams, artists, promoters, and venues to better understand the value of their ticket inventory throughout the entire ticketing process – both prior to, and during the onsale. The company will begin rolling out its products for select leagues and venues, including Live Nation amphitheaters, this year.
MarketShare Announces $32M Investment from Elevation Partners
Los Angeles, CA - April 14, 2011 - MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing resource allocations, today announced a $32 million follow-on investment by Elevation Partners. The investment will be used to support MarketShare's rapid organic growth, strategic acquisitions, additional Asia-Pacific and EMEA expansion, and to fuel the company's heavy investments in innovation around analytics, predictive models, and its cloud-based suite of analytic products.
MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting and Optimization
New York, NY and Los Angeles, CA, March 24, 2011 – [x+1], a digital marketing leader, and MarketShare, an analytics innovator, announced today a partnership agreement to provide marketers with new insights into the entire marketing mix of offline and online media. The joint solution will provide clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization.
Analytics are rapidly shifting from "nice to have" to "need to have."
MarketShare co-CEO Wes Nichols featured in article on AdExchanger.com, MarketShare Aiming at Analytics Market Says CEO Nichols.
MarketShare featured in today's Financial Times on innovation in analytics.
Click here to read the article.
MarketShare and TRA Partner to Bring Cross-Media Analytics and Television ROI Software to the Market
New York, NY and Los Angeles, CA, March 8, 2011 – TRA, Inc. and MarketShare announced today that the companies, which share a common thread as forward-thinking advertising and marketing analytics leaders, have entered into an agreement to jointly market their solutions to each other’s clients. As part of the agreement, the companies will leverage their strengths, resources, and relationships, working together to provide the best possible outcome for their clients. Specifically, TRA and MarketShare will collaborate to enhance their offering to clients by offering MarketShare’s cross-media analytics and optimization software, as well as TRA’s set-top box and single-source data and analytics.
MarketShare Accelerates Global Expansion with Seasoned Executives
Los Angeles – February 22, 2011 – MarketShare, the marketing analytics industry leader, has named Jeanette Carlsson EVP and Managing Director/EMEA, and Shigeyuki Tomomatsu as EVP and Managing Director/Japan. MarketShare is rapidly expanding its existing international operations to better serve its growing number of multinational as well as regional clients.
MarketShare Acquires MarketingNPV
Los Angeles – February 10, 2011 – MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combined entity will offer an unprecedented end-to-end solution to marketers in all industries, seeking to improve the economic return from their investments through credible, easy-to-understand measurement solutions.
More Press Releases
- MarketShare Appoints Steve Tobias as SVP and Managing Director
- MarketShare Announces Alliance with Comscore to Enhance Optimization for Marketers
- Hakuhodo Brings MarketShare's Analytics and Software to its Clients
- Outdoor Advertising Demonstrates Direct Sales Lift, Increases Effectiveness of Other Marketing Investments Reports First Ever Research Study of How Out-of-Home Advertising Works
- Buddy Media Selects Marketshare Partners to More Deeply Measure Impact of Social Media Marketing
- MarketShare Partners Acquires JovianDATA
- New IAB Research Confirms Digital's Place in Optimal Marketing Mix
- Measurement and Accountability are More Important Than Ever for Marketers