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Breakthrough Marketing Analytics Software for Omni-Channel Retailers

Resource Allocation & Multi-Channel Attribution in One Platform

MarketShare DecisionCloud™ is the leading platform of advanced, enterprise-scale marketing analytics apps for retailers.

How Clients Use our Apps

Major retailers use our integrated apps for multi-channel attribution, planning, resource allocation, budget optimization, customer targeting, predictive modeling, 1:1 marketing and more to dramatically improve marketing effectiveness and grow revenue.

Some Retailers We Work With

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Why Retailers Choose Us

  • We’re now able to understand and leverage the most efficient marketing channels across the sales cycle on a scale we’ve never seen before. We apply insights immediately to drive revenue.

    Mohan Namboodiri

    Vice President of Customer Analytics for Williams-Sonoma

  • Using our attribution models to also target was a great proof point for us that this methodology and product really work.

    Jeff Rosenfeld

    VP Customer Insight & Analytics, Neiman Marcus

Retail News & Insights

AdExchanger: How Acxiom & MarketShare Empower Bricks-and-Mortar Via Digital

​Read the analysis of MarketShare and Acxiom’s partnership to help advertisers optimize digital for bricks-&-mortar—unleashing retailers' trove of “underleveraged data.”

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Customer-Focused Analytics for Retail: Neiman Marcus Case Study

See how leading retailer Neiman Marcus is using MarketShare's advanced analytics technology to generate more customer-focused marketing.

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4 Ways Digital Marketing Can Drive In-Store Results

How much can digital move the needle for brick-and-mortar? Quite a bit, this post shows.

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Using Event-Triggered Marketing to Create a Customized Experience

Customers are empowered and do not have to settle for a one-size-fits-none experience. It is a shop-whenever/wherever consumer.

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