Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, creating solutions for Fortune 500 companies for over two decades. His focus is on helping marketers successfully marry art and science to drive business results, definitively quantifying these impacts on shareholder value and finance.
Wes is co-founder and CEO of MarketShare, the leading analytics company that helps companies grow revenue more efficiently by quantifying what is really driving demand. Uniquely combining science, technology and expertise, MarketShare’s analytics and software-as-a-service solutions are having significant impact on optimizing resource allocation and marketing investments, having directed the investment of over $100 billion in marketing over the past several years. MarketShare is pushing the boundaries on the use of big data and cloud computing to deliver faster and better value to customers, including half of the Fortune 50 companies.
With industry luminaries like academic leader Dr. Dominique Hanssens, former P&G CMO Jim Stengel, Facebook product executive Gokul Rajaram, tech innovator Ted Meisel and many more, MarketShare is matching marketing and media deployment with how today’s consumer is actually using new technology, including search, display and social media. MarketShare is backed by Elevation Partners, the $1.9 billion private equity firm focused on technology, media and entertainment.
Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TEQUILA\, one of the world’s largest digital agency networks. TEQUILA developed digital marketing solutions for clients like Nissan, Sony, Pfizer, Adidas, and numerous other key brands.
Prior, he was the founder and Managing Partner of Direct Partners, building from scratch one of the industry’s first digital agencies, with offices in three countries and over $400 million in billings, which was acquired by Omnicom Group. Direct Partners worked with firms like EarthLink, Pfizer, Nissan, DIRECTV, and Disney. A winner of the Inc. 500 Fastest Growing Companies award and Cisco Technology Innovation Award, DP is still known as one of the most innovative digital marketing firms in the industry.
Wes is on Wharton's Future of Advertising Global Advisory Board, as well as the MASB Board, an organization focused on marketing accountability standards and practices. An active Young Presidents Organization (YPO) member, Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively.