About MarketShare

MarketShare offers the industry leading cross-media analytics solutions for global marketers. Called out as a leader in the industry by Forrester Research and a "Cool Vendor" by Gartner, MarketShare has enabled more than half of the Fortune 50 companies to dramatically improve their marketing effectiveness.

Measuring the return on marketing activities is getting increasingly complex. With the accelerated use of digital and social channels and the interaction between them, past attribution methods produce inaccurate measurements, the wrong allocation of increasingly scarce marketing dollars and ultimately, poor return from your investment.

MarketShare has deep roots in the science of measurement and analytics with world renowned minds working on the complex issues facing businesses today, such as:

  • How do you measure the effect on revenue and profit of your traditional, digital and social marketing investments?
  • How do they interact?
  • What are the paths consumers take through these channels?
  • How do economic factors like unemployment rates, GDP, inflation etc. affect your marketing?
  • What about seasonality, weather, competitive offerings etc.?
  • How do you combine all of these variables to accurately plan, make decisions and drive better results?

MarketShare has the solutions that provide these answers. We use proven scientific methods, our proprietary database of millions of results in 45 countries and all industries, and terabytes of data from digital partners. MarketShare’s products are available as a cloud-based, big data enabled analytics platform that enable near real-time digital and cross-media attribution analysis using vast amounts of data.

Our products combine MarketShare’s big data capabilities with our years of experience in creating best-of-breed, sophisticated econometric models. We enable marketers to quickly and accurately assess the impact that online and offline marketing activities have on conversions.

Our technology enables us to provide invaluable insights about how your marketing is performing, and guide you in using this information to maximize return and achieve your goals.

Learn more about MarketShare's solutions for Marketers, Agencies, and Media Companies. See how we are innovators in marketing analytics.