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Advanced marketing analytics for better decision making

The MarketShare DecisionCloud – our platform for cross channel attribution, planning and allocation, benchmarking, pricing and more – helps you turn insight into action.

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Forrester Named Neustar a Leader for Marketing Measurement and Optimization

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We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.

MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.

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We have experience working with the world’s top brands

The MarketShare DecisionCloud

Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes applications for cross channel attribution, mix modeling, benchmarking and pricing.


Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.

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Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.

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Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.

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Our dynamic pricing optimization application enables decisions that drive incremental revenue by adjusting prices to changing demand drivers for live events.

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What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

From the blog

Customer Journey Analytics: A Q&A with Forrester Research

Analytics is often underutilized as a pivotal tool to gather and examine customer information linked to how we think, feel and respond to marketing tactics.

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AdWeek Webinar: When Marketing Meets Analytics

​Love is immeasurable, and finding your match can be tricky. But in marketing, measurement and attribution are everything.

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What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

See what industry leaders are saying about MarketShare (the world’s best analytics and attribution solution) joining Neustar (the industry’s most powerful identity company).

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