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Leader in recent report on marketing analytics
“MarketShare earns its position as a Leader in our first Forrester Wave evaluation of the marketing mix modeling market for its combination of compelling software tools, exceptional handling of digital data, and a focused strategy to innovate in the marketing mix modeling space.“
– The Forrester Wave™: Marketing Mix Modeling, 2011, Forrester Research, Inc. September 2011
Marketing and Science: together at last.
Welcome to MarketShare. We have created the industry-leading cross-media analytics solution for global marketers. From global portfolio strategy to marketing allocation to high-volume data analysis and real-time attribution, we bring the world's most innovative analytic solutions to our clients. Better predictability drives better decisions, which drives better results.
If you want more transparency in your business, let's talk.
Industry leading analytics
“In Forrester's 49-criteria evaluation of marketing mix modeling vendors, we found that MarketShare is a Leader thanks to its software functionality, extensive data partnerships, and innovative strategy to integrate with media agencies.”
– The Forrester Wave™: Marketing Mix Modeling, 2011, Forrester Research, Inc. September 2011
Thought-leadership offers clear insight
At MarketShare, we are committed to providing insight and information to address the critical challenges in developing a successful marketing measurement organization. Through our MarketingNPV Journal and website, we now offer marketers unbiased insight and advice through hundreds of articles, case studies, tools and resources all designed to help you make better business decisions every day.
Learn more.
We believe in a world
where information is transparent,
where knowledge is shared,
where decisions are confident,
and where what happens next isn’t a surprise.
where business is just run better.
And where everyone shares the benefits.
We believe in a transparent future.
How do we most effectively invest our marketing resources?
How can we measure marketing effectiveness across all media?
What’s the true relationship between marketing and revenue?
How do we balance short term financial needs and long term brand priorities?
How do traditional and new media interact?
How effective is online marketing at driving offline activity?
What’s the actual impact of social media on driving revenue?
Transparency is giving gut feel a vacation
At MarketShare, we help clients clearly see which marketing investments will work, based on solid numbers rather than human judgment. Our MarketShare platform lets our clients look deeper into the numbers, deeper into how consumers respond, and deeper into which actions will drive the most value.
So gut feel gets to spend more time in the casino than in the workplace.
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