We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.
MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.
Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes modules for cross channel attribution, mix modeling, benchmarking and pricing.
Our resource allocation and optimization module enables insights and decisions that drive sales growth across products, markets, segments and channels.Learn More
Our cross-channel attribution module navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.Learn More
Our planning module uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.Learn More
Working with MarketShare, we’ve gained insight that never existed before and are using it to make major marketing allocation decisions. We are thrilled to be able to quantify our marketing results in ways we never could before to drive sales and improve ROI.
— Michael Macri, Ford
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing
As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics progr...Read more
The New CMO/CFO Power Couple
As Big Data disruption upends corporate decision-making, it also exposes organizational anachronisms in marketing groups little changed for decades. In response, compa...Read more
Advanced Marketing Analytics Cheat Sheet for CEOs
Big companies are increasingly using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they ...Read more