The MarketShare DecisionCloud – our platform for cross channel attribution, planning and allocation, benchmarking, pricing and more – helps you turn insight into action.Tour Our Products
MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.
Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes applications for cross channel attribution, mix modeling, benchmarking and pricing.
Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.Learn More
Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.Learn More
Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.Learn More
Working with MarketShare, we’ve gained insight that never existed before and are using it to make major marketing allocation decisions. We are thrilled to be able to quantify our marketing results in ways we never could before to drive sales and improve ROI.
— Michael Macri, Ford
Welcoming DataSong to MarketShare
MarketShare's acquisition of San Francisco-based DataSong, announced on April 1, is a huge step forward for our company and further boosts MarketShare's role as the industry leader in advanced marketing decision analytics technology.Read more
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing
As more companies move to embrace cross-channel marketing attribution, myths about what it can and can't do keep hanging around—and holding marketing analytics programs back. If you want your analy...Read more
The New CMO/CFO Power Couple
As Big Data disruption upends corporate decision-making, it also exposes organizational anachronisms in marketing groups little changed for decades. In response, companies pioneering in advanced an...Read more