Advanced marketing analytics for better decision making

The MarketShare DecisionCloud – our platform for cross channel attribution, planning and allocation, benchmarking, pricing and more – helps you turn insight into action.
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We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.

MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.

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We have experience working with the world’s top brands

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The MarketShare DecisionCloud

Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes modules for cross channel attribution, mix modeling, benchmarking and pricing.

Strategy

Our resource allocation and optimization module enables insights and decisions that drive sales growth across products, markets, segments and channels.

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Action

Our cross-channel attribution module navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.

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Benchmark

Our planning module uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.

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Price

Our dynamic pricing optimization module enables decisions that drive incremental revenue by adjusting prices to changing demand drivers for live events.

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From the blog

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics program...

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The New CMO/CFO Power Couple

As Big Data disruption upends corporate decision-making, it also exposes organizational anachronisms in marketing groups little changed for decades. In response, compa...

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Advanced Marketing Analytics Cheat Sheet for CEOs

Big companies are increasingly using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they ...

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