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Advanced marketing analytics for better decision making

The MarketShare DecisionCloud – our platform for cross channel attribution, planning and allocation, benchmarking, pricing and more – helps you turn insight into action.

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We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.

MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.

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We have experience working with the world’s top brands

The MarketShare DecisionCloud

Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes applications for cross channel attribution, mix modeling, benchmarking and pricing.


Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.

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Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.

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Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.

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Our dynamic pricing optimization application enables decisions that drive incremental revenue by adjusting prices to changing demand drivers for live events.

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What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

From the blog

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

See what industry leaders are saying about MarketShare (the world’s best analytics and attribution solution) joining Neustar (the industry’s most powerful identity company).

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​What’s Next in Analytics?

Jon and I started MarketShare 10 years ago with the goal change the way marketers make decisions about how they spend their budgets and prove the impact to the C-Suite.

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Transforming the World of Technology—Right Here in Los Angeles

Last year's fastest growing LA tech company, the LA Tech100, and more. Learn why MarketShare is a true Los Angeles tech success story.

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