Advanced marketing analytics for better decision making

The MarketShare DecisionCloud – our platform for cross channel attribution, planning and allocation, benchmarking, pricing and more – helps you turn insight into action.

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We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.

MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.

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We have experience working with the world’s top brands

The MarketShare DecisionCloud

Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes applications for cross channel attribution, mix modeling, benchmarking and pricing.


Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.

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Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.

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Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.

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Our dynamic pricing optimization application enables decisions that drive incremental revenue by adjusting prices to changing demand drivers for live events.

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From the blog

MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

The Digiday Signal Awards has named MarketShare DecisionCloud as the Best Predictive Marketing Platform for 2015, and a finalist in three additional categories.

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​Get a Fast & Free Evaluation of Your Marketing Allocations with MarketShare SpendCheck

Introducing MarketShare’s new free online tool that can help put your marketing investments on the right track.

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MarketShare Named a Digiday Signal Awards Finalist

MarketShare is a finalist in four categories of the Digiday Signal Awards for media and marketing tech. Only Saatchi & Saatchi likewise earned four finalist nominations.

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