MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.
Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes applications for cross channel attribution, mix modeling, benchmarking and pricing.
Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.Learn More
Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.Learn More
Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.Learn More
Working with MarketShare, we’ve gained insight that never existed before and are using it to make major marketing allocation decisions. We are thrilled to be able to quantify our marketing results in ways we never could before to drive sales and improve ROI.
— Michael Macri, Ford
Using our attribution models to also target was a great proof point for us that this methodology and product really work.
Jeff Rosenfeld, VP Customer Insight & Analytics, Neiman Marcus
Working with MarketShare for customer targeting is great: they are easy to work with, consistent, fast, and experts in their field.
Maggie Kessler, Director Marketing, Hammacher Schlemmer
As USAA developed into a data-driven organization, we were able to accurately predict the impact of different marketing investment decisions. It’s completely reframed the conversation and is one of the most powerful things I’ve seen in my years as a CMO.
Roger Adams, CMO, USAA
MarketShare DecisionCloud Named a Digiday Signal Awards Finalist
MarketShare DecisionCloud is a finalist in the prestigious Digiday Signal Awards, honoring the platforms simplifying marketing for brands, agencies and publishers.Read more
Infographic: Enterprise-Scale Marketing Analytics
We understands what enterprise marketers need. MarketShare DecisionCloud™ is Built-for-Big: Big Data, Big Models, Big Results. The world’s biggest bands rely on us.Read more
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing
As more companies move to embrace cross-channel marketing attribution, myths about what it can and can't do keep hanging around—and holding marketing analytics programs back. If you want your analy...Read more