We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.
MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.
Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes modules for cross channel attribution, mix modeling, benchmarking and pricing.
Our resource allocation and optimization module enables insights and decisions that drive sales growth across products, markets, segments and channels.Learn More
Our cross-channel attribution module navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.Learn More
Our planning module uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.Learn More
Working with MarketShare, we’ve gained insight that never existed before and are using it to make major marketing allocation decisions. We are thrilled to be able to quantify our marketing results in ways we never could before to drive sales and improve ROI.
— Michael Macri, Ford