Advanced marketing analytics for better decision making

The MarketShare DecisionCloud – our platform for cross channel attribution, planning and allocation, benchmarking, pricing and more – helps you turn insight into action.

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We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.

MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.

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We have experience working with the world’s top brands

The MarketShare DecisionCloud

Our all-in-one platform provides sophisticated new tools for growing revenue in a complex, multi-channel environment. It includes applications for cross channel attribution, mix modeling, benchmarking and pricing.


Our resource allocation and optimization application enables insights and decisions that drive sales growth across products, markets, segments and channels.

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Our cross-channel attribution application navigates complex, multi-touch customer journeys, enabling planning and course correction decisions to drive incremental conversions.

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Our planning application uses proprietary data to benchmark how you compare against peers and generate recommendations to optimize media plan effectiveness.

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Our dynamic pricing optimization application enables decisions that drive incremental revenue by adjusting prices to changing demand drivers for live events.

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From the blog

MarketShare DecisionCloud Named a Digiday Signal Awards Finalist

MarketShare DecisionCloud is a finalist in the prestigious Digiday Signal Awards, honoring the platforms simplifying marketing for brands, agencies and publishers.

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Infographic: Enterprise-Scale Marketing Analytics

We understands what enterprise marketers need. MarketShare DecisionCloud™ is Built-for-Big: Big Data, Big Models, Big Results. The world’s biggest bands rely on us.

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5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can't do keep hanging around—and holding marketing analytics programs back. If you want your analy...

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